Join the conversation. We’re a network of small business owners talking candidly about the ins & outs of running a small business today. 

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The What Works Network connects small business owners across industries and business models to get real about what’s working–and what’s not.

We trade notes on marketing, sales, operations, management, technology, trends, and pricing. We share what’s happening behind the scenes and talk candidly about the ups & downs.

When you join us, you get access to frank, ongoing discussions about the inner workings of businesses like yours. 

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Collaborative Learning

We’re a community of experience–not gurus. Our goal is to learn together.

We host community roundtables, flash masterminds, and virtual conferences to encourage conversation and invite new ideas into our space.

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Dedicated Conversation Space

The What Works Network is a private space, just for small business owners, online. It’s a distraction-free home for all your business conversations.

Sure, there’s some watercooler conversation (we like to have fun, too). But you won’t see your college roommate’s baby pics or your angry uncle’s rants here.


Intentional Networking

We love to watch how our members connect. We’ve seen alliances formed, joint ventures launched, and friendships forged.

Our members host book clubs, make virtual coffee dates, and meet up in their local areas.

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Our membership is a mix of coaches, consultants, writers, educators, designers, makers, lawyers, wellness professionals, therapists, and developers. Over 60% of our members have been running their businesses for 3 years or more.

Some of our members are in their 20s, others in their 60s. Some work with clients one-on-one, others serve thousands. Some have employees, others operate on their own.

One of the strengths of our network is the diversity of experience and perspective you can draw on whenever you want support.

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Our members talk about the real-life experiences of running and growing a small business. There’s just no time for false promises.

Our policy is that every voice matters, no gurus allowed. We believe we all have something to contribute: a question, a fresh point of view, or a different way to do things.

We generously share our experiences, our expertise, and our screw ups so that everyone can learn together.



The What Works Network is so much more than a Facebook group or online forum.

When you’re a member, you receive:

  • Access to our dedicated online conversation space so you can talk about what’s working–and what’s not–with other experienced small business owners

  • Live virtual events–like community roundtables and virtual conferences–so you can discover new ideas and enhance your skills while connecting with other small business owners

  • Monthly Flash Masterminds so you can put yourself in the hot seat with experienced business owners and work on your challenges or goals together

  • Monthly What Works Insider Hours with Tara McMullin so you can ask about what’s on your mind whether that’s your business, trends you’ve noticed, or what’s working for us

  • Concierge support from the What Works team because you’re never just a number in this network

  • Priority access to facilitated mastermind groups and retreats

The What Works Network is where small business owners like you talk shop—without the drama, hype, or get-rich-quick promises.


The Network isn’t for everyone–but it might be exactly what you’ve been looking for. You’re a perfect fit for our community (and get the most from joining us) if you meet these criteria:

  • You value honesty, transparency, and investigating what’s beneath the surface

  • You’ve been in business for 1 year or more and you want to make your business work better, not just work

  • You’re selling an established offer and you’re ready for more predictability, customers, or time to yourself

  • You’re working on expanding your mindset, your reach, or your bank account

  • You prioritize gathering diverse perspectives along with understanding best practices


Your Investment

Membership at The What Works Network is $49.99 per month (cancel anytime) or $499.99 per year.

Either plan gets you access to all of our member benefits. The annual plan will save you almost $100 per year and ensure you have people to turn to throughout all the seasons of your business.

Our Guarantee

We know The What Works Network is full of savvy and experienced small business owners who share generously and honestly about their experiences. But we know youdon’t know that.

Give The Network a try for 30 days and if you aren’t blown away by the people you meet, the conversations we invite you to, and the quality of responses to what you share, we’ll happily refund your membership fee.


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 Is The What Works Network just a community?

We get that there are a bunch of other people selling you an online course, coaching program, or workshop. They’re selling a system, skill-building, and how-to knowledge.

It’s completely understandable that you might expect to find a huge resource library or a curriculum of courses inside of The What Works Network.

But there’s not. By design.

There are a couple of reasons for this:

1) When someone is selling you knowledge, they’re telling you what your problem is and what you need to do to solve it.

We do the opposite. We let you tell us what your problem is and we help you work together with other small business owners to find your own solution. In other words, we put you in the driver’s seat.

Sure, we get that you might not even know what your real problem, challenge, obstacle, or goal is! But we’ll help you process that too–including helping you craft an ask that helps you start untangling the pieces.

You don’t just learn how to do one thing. You learn how to anticipate your own needs, solve your own problems, and achieve your own goals.

2) The market changes too fast to make information resources an effective way to stay ahead.

It can seem like every time you get something working in your business, the market changes and you need to do something new. If you’re buying information every time that happens, you’ll quickly eat up any profit you’re generating with continuing education!

A membership at The What Works Network has you covered. The market changes, we talk about it. It changes again, we put our heads together. Our goal is to provide a sustainable, adaptable solution for the problem of an ever-changing marketplace.

What are people talking about inside The Network?

We talk about all things small business. That includes offer development, marketing & social media, operations, systems development, time management, health insurance, business finances, and more.

One of the best parts about The Network is that we don’t have to stick to the “sexy” small business topics. Sure, we talk plenty about marketing–but we also have a safe place to talk about your mindset, your third hire, or your profit margins. Of course, we think those topics are sexy… 

Is The Network appropriate for someone who has been in business for many years?

Absolutely. Once you’ve established a track record as a business owner, you don’t need to learn new things all the time to keep it growing. Your process is more about refining. You want to make your business work better at the same time it’s making you more money and taking up less of your time.

Some of our most active members have been in business 5, 10, 15, even 20 years or longer. They regularly share their own experiences and knowledge. But even better? They bring their questions and challenges to the table, too.


It’s Time To Get Real About Your Business

Meet our members, join the conversation, and get candid about what’s working (or not) in your business. Cancel anytime.

Request An Invitation

Membership at The Network is currently closed. Be the first to hear when the doors open by requesting your invitation below. You'll also receive updates & insight from Tara McMullin.